BCAA — Holiday Gift Card Campaign
Drivers here know that when they need a boost, they can count on the BC Automobile Association. When Rethink needed to give their client’s campaign a boost (of holiday pizzazz) they knew who to call! It was a joy to create these Christmas card-themed illustrations, with custom hand lettering. Who knew a flat tire could be so festive?
Project Details
Client: BCAA
Creative Direction: Adam Ramsdale
Agency: Rethink
Representation: Dot Array
Scope: Hand Lettering, Illustration
Application: Print, Online and Social
Dead Battery Support
Flat Tire Support
24/7 Roadside Assistance