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Tom Froese

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Destination BC

Destination BC is like the marketing department for all tourism regions in the province. Its key mandate is to promote British Columbia as a tourist destination for markets both domestically and abroad. They asked me to create this little thingy, an electronic invitation addressed to travel writers to attend their pop-up themed event.


BC Egg Marketing Board

Karacters/DDB asked me to illustrate these feature editorial-style illustrations and section intro pages for their beautiful annual report for the BC Egg Marketing Board. 

Jordan Klassen

This is from a collaborative project for musician Jordan Klassen that invited artists to illustrate one of the twelve songs from the album. This one is for the song, "Ranchero" and is inspired by the lyric:

I remember hearing you say that you'd 
Made a bed for me in your son's old room.

The Fox is Black

The Desktop Wallpaper Project is a weekly column of the LA-based blog, The Fox is Black. Founder Bobby Solomon invited me to contribute. I decided to theme my submission on Anti-Bullying Day, on which participants wear pink shirts. 

Download wallpaper: The Fox is Black

Martin’s Apple Chips

Martin's Apple Chips is a healthy snack concept from the folks at Martin's Family Fruit Farm. Based in St Jacobs, Ontario, the family-run apple producers came to BRANDFX to ready the product for retail shelves across the country. I designed this package to convey the healthy and snackable character of the chips, and position it as a high quality competitor to popular but less healthy snack food options.

Nicola Wealth Management

Nicola Wealth Management commissioned Giant Ant to help them describe their approach to reliable and profitable investing. Giant Ant in turn asked me to design and illustrate this lovely animation.

Eco Justice

Illustrations for this animation for Eco Justice , by Giant Ant: 

Surprisingly, as Canadians, we don't have the right to a healthy environment. Eco Justice is a legal organization that fights for change on issues like this, and others. In this story, we compare two valleys: one in Canada, one of the richest countries in the world, and one in Brazil, a developing nation who has taken bigger steps to protect the environmental rights it its people. 

Credits: Phil Borst (animation)
 Studio: Giant Ant

Everlovin’ Press

Everlovin’ Press is a fine letterpress printer and stationer. Sole proprietor and pressman Vincent Perez started the shop three years ago with a one-tonne Vandercook proofing press and the blind optimism necessary to take on such a challenge. Today, Everlovin’ is staged to cater to Canadian and international design-savvy clients who appreciate the quirks and charms of this reemerging printing technology. The site speaks to Everlovin’s bespoke, personable, and totally geeked-out personality, and of course, the plaid shirts that the pressman wears almost every day.

Credits: Chad Holden (Web development) Rigel St. Pierre (Web development)
 Recognition: Design Work Life, HOW Design The Best Designs, Awwwards Honorable Mention

Phil Chester

Phil Chester is a Portland-based wedding photographer, whose work is both intimate and journalistic — a powerful mix where it comes to documenting a most important day in his clients' lives. I've done all kinds of work for Phil, notably his identity system and price guides (PDF lookbooks for his clients).

Methanex

Each year, Methanex reports on its locally-focused initiatives and activities at each of their worldwide locations. In 2011, they wanted to convey the importance of their involvement with communities that neighbour their operations. Playful but sophisticated illustrations and cheerful colours convey Methanex's contributions in the Global Village.

Kaldor

Each Christmas Kaldor gifts its esteemed clients and friends with a set of beautifully designed cards and gift tags. Unlike most client jobs, these cards are purely for the eyes—every designer’s dream—with a budget for lavish paper stock and up to a luxurious six spot colours. These patterns are studies in geometry and colour overprinting.

Recognition: Design Work Life

The University of Victoria

The University of Victoria wanted to demonstrate its culture of combined academic excellence and warm, vibrant community. Kaldor responded by creating an engaging social media platform for sharing the world’s hopes and dreams. The Anything Project invites the world to catch the UVic spirit—and to become a part of it.

The Zenga Bros.

When a 22-person, tall-bike-riding family going on a road trip called The Eccentrification Tour asks you to create their web site, you know it's going to be a different kind of job. The challenge: how to tell the story of this family's upcoming adventure and honour their own creative vision whilst resonating with a diverse audience. Borrowing from the language of circus and sideshow posters of old, this web site is an interactive poster that promises spectacular spectacles at every stop on their tour.

Recognition Design Work Life

St. John of Shanghai

St. John of Shanghai Orthodox Church (actually, the full name is St. John of Shanghai and St Nina of Georgia) is a small English-speaking mission church in East Van, reaching out both to the faithful and the curious in the community. They were looking for a web site that would help people find them as well as inform their own community about upcoming services and events. The goal of the website was to make this information as accessible as possible and to present Orthodox Christianity as something not just for specific ethnic groups but for everyone.

Alberta Oil Magazine

Alberta Oil is a surprisingly nice looking editorial publication for the Albertan oil industry. They asked me to do a set of four illustrations for their front-of-book editorial articles.

Frontier Magazine

Published by UBC’s Office of the Vice President, Research & International, Frontier Magazine brings together research stories from across this large university’s myriad departments and disciplines. Editorial-style articles set in highly graphic layouts present what would be speicalized and complex ideas to a broad audience, capturing both their interest and their imagination. These illustrations are for one article in the magazine about species extinction.


Amanda & Tom

Where it comes to planning a wedding with your future spouse, things could easily get complicated — especially when you’re both designers. Fortunately for us, we enjoyed planning every little aspect of our big day, from the letter-pressed invitations to the custom labels on the wine. If 4H Club-chic were a term, it would apply to this wedding. Click here more pics of the wedding.

Wedding Photography: Christne Lim
Letterpress Printing: Everlovin’ Press
Recognition: Ruffled Blog, Design Work Life, Le blog de Madame C, IdN Magazine

Tidings Magazine

Does a background in classical studies make a better physician? These illustrations accompany an article that ponders with the old philosophers.

NSCAD University

The NSCAD viewbook and recruitment poster were crafted for NSCAD University, inviting prospective art school students to discover one of Canada’s best-kept secrets. The viewbooks come in translucent red velum envelopes, which decode a secret message on the cover. The cover is printed by hand using a Vandercook letterpress at the University’s Dawson Print Shop.

Studio: Co. & Co.
Credits: Kate Sinclair-Sowerby (Co-design), Ray Fenwick (Illustrations), Nathan Boone (Photography)

McGill University

Kaldor worked with McGill University to create this short but evocative promotional brochure. Through festive yet sophisticated illustration and design, it conveys la joie de vivre of living and studying at one of the world’s great universities and in one of its most soulful cities.

Destination BC

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BC Egg Marketing Board

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Jordan Klassen

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The Fox is Black

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Martin’s Apple Chips

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Nicola Wealth Management

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Eco Justice

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Everlovin’ Press

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Phil Chester

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Methanex

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Kaldor

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The University of Victoria

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The Zenga Bros.

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St. John of Shanghai

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Alberta Oil Magazine

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Frontier Magazine

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Amanda & Tom

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Tidings Magazine

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NSCAD University

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McGill University

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