The baby-lead weaning movement is all about letting the child decide when they're done with breast feeding. Part of the lifestyle is allowing the child to eat the same kinds of foods as the rest of the family, at the same table. Here, the idea is turned around as the family shares the same high chair tray.
Client: Ricardo Cuisine
Art Director: Caroline Blancheette
Honours: Shortlisted for the 2019 Communication Arts Illustration Awards