Wow. Just read about the Road to 2017 Logo Competition. I know I graduated almost 6 years ago, but technically I qualify because I still consider myself a post-secondary student since I never stop learning!
So I couldn't even wait to make my submissions. The ideas just came to me right away, in a hot flash of creative energy. I really hope you guys like it. Please read the rationales below each concept, as I really think they help bring context to my design decisions.
So above is Concept 1. I've incorporated the two red rectangles from our flag, and then substituted the leaf with the number 150, to show how 150 years can symbolize the many provinces and territories that form our nation, just like the points on the maple leaf do. (My first idea was to have a 150-point maple leaf, but it was hard to get the sense of realism at the same time as making the 150 number come through.) Finally, I wanted to have an overall cohesiveness to the logo, so I extended the first numeral, the one, up and made a subtle tweak to make it both a '1' and a 'C'. I think this serendipitously also symbolizes how different "figures" in our country can work together toward innovative solutions.
The next concept, Concept 2 (above), takes the same concept but tries to work everything into a more compact logo/mark, by placing the word Canada inside the zero. I also added a photo of people's hands grabbing onto others' wrists that really speaks both to diversity and unity that makes up the fabric of our country. I think this one would appeal more to younger people because it clearly shows youthfulness in some of the hands.
Finally, above, is Concept 3. Now, I don't often tell my clients which concept is my favourite (since that could cloud their judgment), but I can't resist. This one really encapsulates the spirit of Canada and the inspires celebration. Lots of dynamic things going on here. I added Happy Birthday to the mix, plus set CANADA in a more human feeling, organic font. The colours more subtly (or without the aid of images) play on the diversity aspect. The 150 is made more grand through vertical emphasis. I thought it would be cool to add a slogan as well ("AND BEYOND") that ushered in the next 150 years quite succinctly. It's optimistic.
Well, I hope you like my concepts. I will be submitting them soon, maybe after a few tweaks in Photoshop! For anyone who doesn't know, the jury for this competition includes these individuals with high standing in the Canadian design community. I'm excited about this highly qualified panel of judges, which includes a seniors care advocate and the Private Secretary to the Lieutenant Governor of Nova Scotia, which will be evaluating my design concepts, even if I don't win — it will be great exposure.
Thanks for reading, and good luck to all contestants!