Vancouver Farmers Markets are one of my favourite things about Vancouver. I honestly think one thing that has greatly contributed to the buzz and overall charm of the markets is the branding and promotion work by Jane Koo. Her illustrations are perfectly colourful and charmingly childlike, but all the while classy.
I love the how the mostly solid, flat shapes are accented with well-placed use of colour overlays. Everything has a really hand-drawn feeling about it even though it was clearly produced digitally.
Jane and I had the chance to work together briefly when I was at Kaldor. She did some rad illustrations for a magazine project I was art directing. It's nice to see her work all over the city now. She currently designs at Lush and can be spotted at the night market selling batches of homemade kimchi.